Safe Driving Tips

Safe Driving Tips

SOBER UP : Drive sober, not impaired by any alcohol, illegal drugs, or medication that can affect driving.
WAKE UP: Drive alert.  Have enough sleep, take regular breaks and stop if feeling tired.
BUCK UP: Drive with good eyesight and not stressed or physically ill.

Global status report

The Global status report on road safety 2013 presents information on road safety from 182 countries, accounting for almost 99% of the world’s population. Read more..>

Who we are

We are an NGO registered and working in Kenya, on developing road safety programs to increase knowledge, awareness and skills amongst all road users. This initiative aims to give all kenyans a forum to bring forth any road safety issues and then we take them up with the responsible authorities/organizations. Today, the roads are more crowded with traffic and everyone seems to be in so much of a hurry to reach their destination.

Our Vision
We have a vision of a Kenya with safe road users, travelling at safe speeds in safe vehicles on safe roads and roadsides.

Our Core Mandate: Design and implement programs for behaviour change communication for sustainable road safety in Kenya
Our role in BCC for Road Safety in Kenya is to
o    Increase knowledge
o    Stimulate community dialogue
o    Promote essential attitude change
o    Advocate for policy changes
o    Create demand for information and services
o    Reduce discrimination

Facts about Road Accidents
According to the World Health Organization, road crashes kill 1.2 million people in the world annually, an average of 3,000 people per day. Between 20-50 million are injured annually. Worldwide road accidents account for 2.1 % deaths and are ranked 11th leading cause of deaths (WHO).  Around 90% of road traffic fatalities occur in low income and middle income countries.  Kenya ranks in the top 5 countries with the highest number of Road deaths in the world.


Road traffic injuries are a major global public health and development problem.  In Kenya, road accidents consume about 5% of the GDP.
More than half of all road deaths worldwide occur among 15-44 year olds.  In Kenya majority of accidents involving private vehicles occur to young, economically productive adults.

Road traffic accidents can be prevented and their consequences can be alleviated.  Many countries have achieved sharp reduction in the number of crashes and injuries by creating and enforcing laws governing speed limits, alcohol impairment and use of seat belts and child restraints and formulating and implementing transport and land use policies that encourage safety.  In Kenya, the tenure of Minister John Michuki in Transport ministry was synonymous with improved road safety culture and statistics.
Road safety should be addressed using a systems approach.  Improving road safety requires understanding of the traffic system as whole and the interaction between its elements, possible hazards and potential interventions.

Road safety is a collective responsibility; Partnerships bringing together many sectors of society can promote and facilitate efforts to prevent road traffic deaths and injuries. Such partners should include; government, industry, non – governmental organizations, international agencies, professionals like road engineers, garages maintaining vehicles, law enforcement officers and community groups.
Strong political commitment is key to prevention efforts.  This commitment requires adequately funded road safety policies and programs which are regularly monitored and evaluated.